As the market evolves, Suzuki Garphyttan is keeping ahead of the curve. While continuing to support customers in our traditional product segments, we are also welcoming new clients with new needs. Following a period of development, this led to the launch of Bright wire.
“The product is characterized by its clean surface and clear visual expression,” explains Jacob Sennius, one of the project’s R&D representatives. “The name is a good fit in several ways.”
Ready for the market
In her role as Application Manager, Ilaria Menti contributed to the market analysis leading to Bright. She explains that the new product fills a gap in Suzuki Garphyttan’s product portfolio.
“We are a company that wants to help shape our own future, particularly with the market and the segment now shifting rapidly. That’s why the investment in Bright is important – we become a more complete supplier and can work with new customer groups.” From the outset, customers were included in the product development process. A team composed of Marketing, R&D and Production specialists worked closely with customers, who continuously provided feedback on various decisions. Ilaria explains that the wire has been tested in real-world conditions – and the results look promising.
“Bright is ready for the market. We are launching it with confidence, knowing it will meet new customers’ demands. The same superior quality standards have guided the process, just as in the automotive industry, where we are and have been market leaders.”
Learning from one another
What applications can Bright be used for? This type of wire is an option for customers requiring a clean surface for specific purposes, or a product with an aesthetically appealing appearance. It can be used in various sectors, such as the medical, food, or automotive industries.
“Competition is tough, but we are confident in our offering. We can deliver according to standard specifications, but we also have the ability to adapt to customers’ requirements and specific needs. We have the capacity to drive further development,” says Ilaria. By launching a new product in a well-established industry, we are part of making history. Those involved describe the project as a team effort – a process in which collaboration, knowledge-sharing, and different perspectives have been crucial in finding the right way ahead.
“We listen to one another and to our customers because we know that delivers the best results. With the product ready for launch, we are already moving into the next phase, ensuring that Bright continues to develop,” says Jacob Sennius. Ilaria Menti nods in agreement.
“It’s amazing to be part of a process like this – creating something new. It brings a sense of pride in everyone involved and we carry that on with us.”
