In pace with increasing electrification, the need for traditional oil-hardened wire products is decreasing in the automotive industry. Suzuki Garphyttan is dealing with the situation in a proactive way, focusing on both new and old customers. New markets shall be met with the same quality for which we have always been known. Well-established products for the automotive industry will continue to be produced in the future – without neglecting development efficiency ambitions. On the contrary. When other companies find adaptation difficult, Suzuki Garphyttan seeks to serve as a guarantor to the automotive industry that its steel wire needs are assured. Accordingly, production of hardened wire will continue at our sites around the world.
“We have resolved that, as long as the market for our products aimed at the automotive industry still lives, we will be part of that business,” says Rasmus Åström, Production Manager at the Garphyttan site in Sweden.
Continuous improvements
He stresses that the decision is not only based on clinging on to old methods and offerings. To grow among existing customers and to attract new customers in the segment, products must be developed continuously – in terms of both efficiency and quality.
“Needs differ considerably between customers and we must adapt our production to deliver the highest possible value to each customer. Of course, value is not only a matter of quality, we must also meet increasing demands in terms of environmental measures and safety, qualities our customers increasingly appreciate.”
Karin Ekhamra operates a shaving machine and has observed the continued focus on oil-hardened wire in her daily work. Safety initiatives have been taken at her machines, minimizing the risks. Efficiency enhancements have also been introduced, increased production speed and improved drawing dies so that the machine can be used more efficiently.
“We devote much time and energy to development work – which I believe is positive, because I like change, and operators like me being involved in various ways.” Karin says the company’s leading position among automotive industry customers and its ambition to further develop the area is a frequent topic of conversation in the workplace.
“Well, of course it's great that we have been in this business such a long time, delivering world-leading wire. Obviously, those of us working here today want to pass this tradition on."
